Word ‘cake’ said more than ‘climate change’ on British TV: The word cake was mentioned 10 times more than climate change on UK television in 2020 according to a current report.

A new study by the BAFTA supported sustainability project albert indicates words like wind & solar power were said less than 500 times, as compared with banana bread & beer garden.

Communicated by Deloitte which examined one year’s amount of subtitling data from 6 major broadcasters, the study further reveals that mentions of climate change have reduced by 10% from 14,068 in 2019 to 12,715 words in 2020.

Comments of global warming have continued the trend, lowering by 19% from 2,157 in 2019 to 1,749 in 2020.

The research additionally discovered that jointly the terms ‘climate change, ‘climate emergency’ as well as ‘climate crisis’ were given a total of 14,540 mentions while ‘climate justice’, ‘climate action’ & ‘climate solution’ had a predicted 296 mentions all together.

Carys Taylor, Director of albert, stated: “In any normal year, a drop in climate change mentions would be a worrying headline, but 2020 was no normal year; the increase in reruns &  archive shows, coupled with the TV industry having to quickly grapple with a new way of working, will have had an impact. But the TV industry is critical to tackling climate change.”

Juliet Davenport, Founder of Good Energy, announced: “2020 was originally meant to be the year of climate action. We all know only too well why attention shifted elsewhere but it is still frustrating to see the media discuss climate change less than the previous year, let alone that wind power got as much air time as banana bread.”

Word ‘cake’ said more than ‘climate change’ on British TV

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