During the energy crisis searches for ‘can’t pay bills’ increase by 1300%: Google searches for ‘can’t pay bills’ have increased in response to the ongoing energy crisis, with an even larger spike following the bankruptcy of energy supplier Bulb.
According to a study conducted by Eachnight, the number of searches increased by more than 1,300 percent on Wednesday, November 24th, two days after the announcement of Bulb’s demise.
The study also discovered that the number of searches for ‘electric bill help’ increased by 2,400% the day before, as customers’ concerns grew as winter approached and market volatility increased.
The government has stated that Bulb’s customers are not required to do anything, having appointed administrators to take over the accounts yesterday, emphasizing that their credit balances and energy supplies are safe.
However, this does not appear to have alleviated consumer concerns, as 25 suppliers have gone bankrupt since August, with two more exiting the market yesterday.
The Warm Home Discount, Winter Fuel Payments, and Cold Weather Payments are all schemes that can help low-income households with their energy bills, according to the Department for Business, Energy, and Industrial Strategy (BEIS).
During the energy crisis searches for ‘can’t pay bills’ increase by 1300%: