US industrial giants to cut plastic in new pact: A circular economy for plastic has received a boost after organisations in the US, including Colgate-Palmolive Company, L’Oreal USA, Mars and The Coca-Cola Company, signed up to a new Plastics Pact as part of their efforts towards reducing plastic waste .

The collaborative has been launched as part of the Ellen MacArthur Foundation’s global Plastics Pact network and is being led by The Recycling Partnership and World Wildlife Fund (WWF).

Businesses in the UK have already made a pledge in April 2018 to fight plastic pollution, following which a roadmap to help deliver the ambitious goal was launched later that year.

Representation from each part of the supply and plastics manufacturing chain, more than 60 businesses, government agencies and NGOs have so far joined the US Plastics Pact.

Collectively they are aiming to meet impactful goals that they could not otherwise meet on their own by 2025.

Four targets have been agreed to be delivered collectively, including defining a list of packaging to be designated by 2021as problematic or unnecessary and take measures by 2025 to eliminate them and ensure all plastic packaging is 100% reusable, recyclable or compostable over the next five years.

The organisations also aim to ensure 30% of plastic packaging is recycled or responsibly sourced bio-based content by 2025 and effectively recycle or compost 50% of plastic packaging.

Lead of the Ellen MacArthur Foundation’s New Plastics Economy initiative, Sander Defruyt said: “This is an exciting step on the journey towards a circular economy for plastic in the United States, one that keeps plastic in the economy and out of the environment.

“This effort will not only help to create solutions in the US but across the world, as part of our global network of Plastics Pacts. We are looking forward to working with all those involved to drive real change, by eliminating problematic and unnecessary plastic items, innovating to ensure all plastic packaging is reusable, recyclable, or compostable and circulating it in practice. We encourage others to join us on this journey towards a United States free of plastic waste and pollution.”

US industrial giants to cut plastic in new pact

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