Global coalition to address water security & climate change: A new coalition has been launched and plans to address two of the most important global challenges – water security & climate change.

The 50L Home Coalition aspires to reinvent the future of water & shift the narrative on domestic water consumption by creating a water-efficient way of life– 50L of water use per person – “an irresistible aspiration” for everyone.

Assembled by the 2030 Water Resources Group (2030 WRG), World Business Council for Sustainable Development (WBCSD) & the World Economic Forum, the Coalition is guided by a party of private and public sector and civil society representatives, which includes Arcadis, Kohler, Electrolux, ENGIE, P&G & Suez.

The Coalition will accelerate policies, technologies and cross-industry partnerships to push conscientious water consumption in households and commercial buildings.

About 70% of the world’s 20 megacities are already going through water scarcity or drought circumstances, upsetting business, threatening health & exacerbating inequalities.

In the developed world, the average home is reported to be very inefficient and the average per capita household water use is as high as 500L  daily.

With an estimated 16% of all energy use in homes connected to water, this excessive domestic water consumption is also partly responsible for climate change.

The Coalition will work together in improving solutions to focus on water efficiency, assist in reshaping consumers’ relationship with water & start pilot projects in water stretched cities.

Shailesh G. Jejurikar, Chief Executive, Fabric and Home Care, P&G & Co-Chair of the Coalition stated: “Our brands reach give billion people around the world and with this scale comes a responsibility to continue innovating our products to help save energy, water and natural resources.

“We need unprecedented collaboration between businesses, government and civil society to make 50 litres of daily water use per person a reality.”

Global coalition to address water security & climate change

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