Could emojis be key to attack climate change? EDF seems to think so. The energy titan has launched a new assortment of emojis.
These emojis will assist people in the fight against climate change and have conversations about complex matters such as the journey to net zero by 2050.
In a study of 5,000 people it discovered that despite it being a key national environmental target for the UK, less than a third comprehend what ‘net zero’ carbon emissions means.
It is a concern that while only 8% believe they understand it absolutely well and just 19.7% often discuss the issue with friends, family or colleagues; 49% of adults stated they have no understanding of net zero at all.
Nonetheless, with 20% believing emojis help them communicate more adequately than words, 40% of the people believe emojis help people discuss complex matters more easily.
The five new emojis serve as ‘carbon footprint’, ‘net zero’, ‘nuclear energy’, ‘wind energy’, and ‘solar energy’. In the official emoji keyboard they will be submitted to Unicode for consideration by 2022.
Speaking about the campaign, Keith Broni, Emoji Expert and Deputy Emoji Officer at Emojipedia: “Emojis have become an integral part of modern conversation. Whether sending messages to friends or family, posting on social media or even sending a work email – they have become a key tool by which we communicate.
“Over the years, we have seen the emoji keyboard increasingly reflecting important social and cultural issues. However, EDF has noted that there are currently no emojis specifically related to one of the world’s biggest priorities: climate change. By proposing this range of climate-change-related symbols, EDF could encourage people to discuss these vital issues and help the UK reach its net zero target.”
Could emojis be key to attack climate change?