Vattenfall is to become the latest European energy company to enter the UK’s business energy market with an offer to energy intensive firms, supplied by over 1GW of capacity from its UK wind farms.
The Swedish state-owned company has revealed plans to begin selling renewable power to British consumers for the first time, targeting high demand businesses with a combination of offers designed to lower costs and carbon emissions.
Anna Borg, Vattenfall’s new head of business area markets, said: “This is the first time that Vattenfall is making a B2B retail offering in the UK. We are able to do this because of our investment in British wind capacity since 2008. Our renewable electricity product will help our future business customers achieve their sustainability goals.”
The drive to build up interest from consumers in the new green energy product, known as FRESH – Flexible, Renewable Electricity, Supplied Honestly – will begin this month, with energy supply commencing on 1 October.
FRESH is available in a number of forms depending on the consumer’s engagement with their energy:
These models allow for potential consumers to select the level of engagement in their own energy management, allowing for market trading and additional savings across their business.
Vattenfall has already built a strong presence in the UK’s energy sector investing £3 billion in both on and offshore wind since 2008. By supplying this renewable electricity to UK businesses, it joins the likes of French-state owned EDF, Germany’s E.ON and Npower and Spanish owned Scottish Power.